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Sean Ridlon (Archer, US) I think overall this is a decent take, straight up the middle in the nicotine department. There are a few varieties of HIT that taste almost like a candy or gum flavor, such as this Blueberry HIT does. The only problem I have with them is that as the flavor wears, it develops a medicine or chemical taste that isn't very pleasant. Not overall a long-lasting flavor, kind of like gum.