Expert Review★★★★★ Click to read Tap to read
RIPPLE, a modern successor to the older "Raspberry" blend, is a mentholated fruit snuff that finds a pleasant balance between sweetness and fresh fruit base notes. This snuff provides a moderate amount of Vitamin N, and is great in the morning or as a treat throughout the day. If overtly sweet fruit snuffs have left you hesitant, RIPPLE may surprise you.
Out of the tin, the nose is greeted by a cool wave of menthol layered over a medley of berries. While Wilson's lists raspberry as the defining note, my impression leans closer to a mixed-berry profile. On the pinch, a sharp burst of menthol gives way to lightly sweet raspberry tones, supported by background hints of other berries. Unlike the jammy richness of Alpina or the fruit-forward punch of McChrystal's Summer Harvest or Sunblast, RIPPLE carries both its fruit and menthol on the same breath, neither dominating the other. The fruit's sweetness is restrained rather than syrupy, and it remains consistent throughout the experience. As the menthol ebbs, a subtle tobacco base emerges, providing a simple end. The tobacco is medium brown throughout, and the grind is fine in nature, with a slight fluff from the processing. Most snuffs are drier in nature, save for a select few that are truly moist, but this one is dry, with only minimal clumping in the tin; it is not bone dry like a "toast", which aids in pinching. From a usability standpoint, that fluffy grind and forgiving moisture level lend to an easy snuffing experience, and the snuff is easily pinched from the tin as well as the anatomical snuff box.
It delivers all the elements I look for in a fruit snuff: a steady fruit foundation, balanced sweetness, and a refreshing menthol lift. It tempers its berry character with cooling menthol and a measured sweetness, making it an easy addition to any regular rotation.